XR Studios

Extended reality, mixed reality and virtual reality are becoming the norm for broadcasters and brands who want to produce content in-house rather than renting a studio for every shoot. An XR studio only works if the LED wall, the camera tracking and the render engine are all talking to the same clock — a volume that looks right to the eye but drifts a frame out of sync with the camera breaks the illusion the moment footage is reviewed. We build the physical volume and specify the tracking and calibration around it as one system, rather than delivering a wall and leaving the integration to someone else. Colour and brightness are calibrated to match how the panels actually read on camera, not just to the naked eye in the room, and the studio is built to hold that calibration take after take across a full shoot day.