Crep Protect

Crep Protect wanted its London HQ to make an impact on the street, not just inside the building — a way to run bold, eye-catching video content on the building's glass frontage without covering the window over or losing the light and openness that come with it.

Elport's solution was a transparent LED video display: a screen built to run vivid content while remaining largely see-through, so the window keeps doing its job as a window even while it's also doing the job of a giant display. Installed at 10m x 3m, it's a genuinely large-format piece of glass-mounted media.

The display uses transparent LED technology with 70% transparency, high brightness and automatic brightness control, meaning it holds up in daylight and after dark and adjusts automatically for indoor and outdoor viewing conditions rather than needing to be manually tuned through the day. Content plays across the surface without blocking the view through the glass in either direction.

For Crep Protect, that combination turns a standard shopfront window into a striking, always-on piece of branding — eye-catching by day and night, without sacrificing the transparency and natural light that make the space work as a building in the first place.