Monsoon Accessorize
A striking LED video display gave Monsoon Accessorize's new Westfield store a bold, eye-catching focal point that helped the brand's accessories collection stand out on a busy retail floor.
When Monsoon Accessorize opened a brand new store at Westfield, the brief was to give the space a strong visual identity that matched the energy of the brand's globally sourced, fashion-forward accessories range.
Elport's answer was a 4mm LED video wall built into the store environment, giving the retailer a bright, high-impact display capable of running brand and product content throughout the day. Rather than relying on static signage, the screen let Monsoon Accessorize bring campaign imagery and seasonal collections to life in a format built for a high-footfall shopping centre.
The installation used 4mm pixel pitch LED video technology, chosen for its balance of image clarity and viewing distance in a retail setting where customers pass close to the screen. As with any in-store LED project, the display was integrated into the fit-out of the new store so it reads as a natural part of the space rather than an add-on.
The result gave Monsoon Accessorize a flagship-standard presence at Westfield: a modern, attention-grabbing display that reinforced the brand's identity and helped its accessories range stand out from surrounding stores.
ADDITIONAL VIDEOS
PROJECT GALLERY
