QVC

QVC is one of the best-known names in live retail broadcasting, running its channel 17 hours a day, 364 days a year. A schedule like that leaves almost no downtime for maintenance or re-rigging, so the lighting inside the set needed to be as dependable as it was flexible.

Elport's answer was a fully integrated flexible LED lighting system built directly into the set construction. Using DMX Flex and flexible LED strip product, designed and manufactured by Elport, the system gives the production team complete control over colour and light level for every part of the set, all adjustable at the touch of a button.

Because the lighting is DMX-controlled, presenters and producers can shift the mood of the set instantly, whether that means brightening a product demonstration or resetting the whole environment for a new segment. For a channel that never stops broadcasting, that kind of adaptability isn't a luxury, it's essential to keeping the set looking fresh, day after day, year-round.