French Connection
55-inch ultra-thin bezel screens brought French Connection's Oxford Street and Regents Street flagship windows to life, turning static shopfronts into eye-catching video displays for passers-by.
French Connection wanted its two London flagship stores — Oxford Street and Regents Street — to stand out on some of the busiest retail streets in the city, using video rather than static graphics to catch shoppers' attention.
Elport installed 55-inch Samsung ultra-thin bezel screens into the window displays at both locations, using LED display technology to give the brand a crisp, modern screen presence right at street level.
The thin bezel design keeps the focus on the content rather than the hardware, so from the pavement the windows read as bold, borderless video displays rather than a bank of individual screens. Installed across two flagship sites, the system gave French Connection a consistent way to run video content in its highest-footfall London windows, turning everyday shopfronts into an ongoing marketing platform for passers-by.
ADDITIONAL VIDEOS
PROJECT GALLERY
