Lancome
Elport designed and manufactured a bespoke LED video display for Lancome's flagship stores at Selfridges and Harvey Nichols, giving shoppers a striking, brand-led moment in-store.
Lancome's flagship stores are among the most visible spaces in UK luxury retail, and a strong in-store display was central to making the brand's presence felt on the shop floor at Selfridges and Harvey Nichols (assumed context: flagship stores prioritise standout visual merchandising). Rather than fit a standard off-the-shelf screen into these premium environments, Elport was asked to design and manufacture something bespoke.
The result was a custom-built LED video display created specifically for Lancome's retail spaces, engineered to sit seamlessly within the store fit-out while delivering the kind of high-impact visual presence a beauty flagship demands. As a fully bespoke LED build rather than a stock product, the display could be shaped, sized and finished to match the brand environment at each location.
Installed across two of the UK's best-known department stores, the display gave Lancome a striking, always-on way to showcase products and campaigns directly on the shop floor, reinforcing the brand's presence in two of retail's most competitive spaces.
ADDITIONAL VIDEOS
PROJECT GALLERY
