GAP
Elport designed and built a bespoke LED video display for GAP's window displays in London and Paris, giving two major flagship locations a bold, eye-catching visual identity.
GAP wanted its window displays in two major European cities — London and Paris — to carry a consistent, eye-catching visual identity that would stop shoppers on the street.
Elport designed and manufactured a bespoke video LED display built specifically for GAP's window spaces, rather than adapting an off-the-shelf screen to fit. That bespoke approach meant the display could be shaped and sized to suit each window, giving the brand a video presence purpose-built for its retail environment rather than a generic panel bolted into the space.
Installed as a dedicated LED video wall at both the London and Paris locations, the system gave GAP a repeatable format it could use to run consistent campaign content across both flagship windows, reinforcing the brand's presence in two of its key retail markets.
ADDITIONAL VIDEOS
PROJECT GALLERY
