HMV

HMV's Oxford Street store needed a way to mark the release of Madonna's new album with more impact than in-store posters or static point-of-sale could deliver, giving fans and passing shoppers something worth stopping for.

Elport designed and built a bespoke video LED display for the occasion, giving the promotional event a genuine visual centrepiece rather than a conventional advertising screen. Using LED technology built specifically for the brief, the display was created to suit the scale and energy of an in-store album launch, rather than adapted from a standard retail panel.

Positioned within one of London's best-known music retail stores, the display helped HMV give the promotion the kind of eye-catching, event-level presence a major album release calls for, on one of the capital's busiest shopping streets, reinforcing the sense of occasion around the release.