Magnum Ice Cream
A seamless video wall lit up Selfridges' Wonder Room for Magnum Ice Cream's 25th anniversary, turning the concession into one of the store's most talked-about summer displays.
To mark Magnum Ice Cream's 25th anniversary, Selfridges gave the brand a summer takeover inside its landmark Wonder Room, one of the most visible concession spaces in London retail.
Elport installed a seamless video wall, built with no visible bezels, using the 55 inch Pallas screen in a 3x3 configuration to create a single, uninterrupted display for the concession. The zero-bezel LCD technology meant Magnum's anniversary content could run across the full video wall as one continuous image, rather than being broken up by screen joins.
The result gave the Wonder Room concession a genuine sense of occasion, matching the scale of the anniversary celebration with a display technology that felt current and premium. According to the source material, the installation quickly became a stand-out attraction in the Wonder Room that summer, helping Magnum mark 25 years with a showcase built for a flagship retail environment.
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