Paris Saint-Germain F.C.
Elport's HoloPort technology beamed five Paris Saint-Germain players, in their new kit, directly into an Oxford Street store for a striking holographic brand activation.
Paris Saint-Germain F.C. wanted to bring the excitement of its team and new kit launch directly to fans in London, using an activation that would feel more like a live appearance than a conventional in-store display.
Elport's HoloPort, a virtual reality transportation device, made that possible: the technology beamed five PSG first-team players directly into an Oxford Street store, all shown in their brand-new strip. Rather than static imagery or video content, the HoloPort effect created the impression of the players being physically present in the space.
The activation used Elport's holographic display technology to project lifelike representations of the players, giving shoppers and fans an interactive moment that stood out from typical retail signage or video screens.
The result was a distinctive, talked-about brand activation that turned a retail space into a stage for PSG's new kit, using holographic technology to close the gap between the football club and its fans on the high street.
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