Rimowa
A seamless, bezel-free video wall brings Rimowa's first London concept store to life, giving Bond Street shoppers a flawless, gallery-like digital display of the luxury luggage brand.
When Rimowa, the world's premier luxury luggage brand, opened its first concept store on London's Bond Street, the space needed a centrepiece that matched the brand's precision-engineered image.
Elport dmg's solution was a seamless video wall with no visible bezels, so the display reads as one continuous surface rather than a grid of individual screens. Built using the new 55 inch Pallas screen in a 3x3 configuration, the video wall gives the store a large-format digital canvas capable of showing Rimowa's product imagery and brand content without visible interruption.
The seamless bezel technology was central to the brief: on a shop floor built around clean lines and considered design, visible screen joins would have undercut the luxury feel the store was aiming for. Instead, the video wall sits within the store as a single, uninterrupted piece of digital architecture, giving Rimowa's flagship a display worthy of its first UK concept store.
ADDITIONAL VIDEOS
PROJECT GALLERY
