OMEGA
Elport installed 8 bespoke, 2.5mm pitch Transparent LED Nano Film screens throughout OMEGA's immersive showcase at Parc de Bercy for the Paris 2024 Games — brought to life across the Race of Champions sprint experience, the Swimming Pool locker room and other interactive zones celebrating OMEGA's Olympic timekeeping legacy.
For the Paris 2024 Olympic and Paralympic Games, OMEGA opened an immersive showcase at Parc de Bercy, inviting visitors into its timekeeping world. The experience spans multiple interactive zones, including the Race of Champions — where visitors can sprint against real digital athletes on a 10m track — an epic film introduction, and a Swimming Pool locker room filled with athlete stories.
Elport installed 8 bespoke Transparent LED Nano Film screens at a 2.5mm pixel pitch throughout the showcase, delivering vibrant digital content across the various zones while keeping surfaces feeling open and architectural rather than screen-heavy.
The result is a showcase that celebrates OMEGA's long-standing role as Olympic and Paralympic timekeeper, blending storytelling, interactivity and high-impact visual technology into one cohesive brand experience.
ADDITIONAL VIDEOS
PROJECT GALLERY
