Paul Mitchell
A six by three metre high-brightness transparent LED screen gave Paul Mitchell's stage event a bold, see-through visual backdrop that let light and imagery blend.
For a live stage event, Paul Mitchell needed a display solution that would make a strong visual statement without behaving like a conventional, solid video backdrop (the exact nature of the event — product launch, brand show or similar — isn't specified in the source material, so this is described generically here).
Elport's solution was a dynamic, high-brightness transparent LED screen measuring 6 by 3 metres, installed as the stage's central visual feature. Being transparent, the screen allowed content and colour to appear almost to float in front of the stage, rather than blocking sightlines or presenters the way a traditional opaque screen would.
The high-brightness specification meant the display stayed clear and vivid under typical stage and venue lighting conditions, while its dynamic capability allowed content to run and change throughout the event rather than sitting as a static backdrop.
The result was a stage screen that combined scale and clarity with a distinctive see-through quality, giving Paul Mitchell's event a display feature that felt more like part of the stage design than a conventional video wall.
ADDITIONAL VIDEOS
PROJECT GALLERY
