MTV UK
A glowing steel-framed LED stage and 3D-mapped building projection turned MTV's Islington Assembly Hall event into a diamond-bright showcase for the best new music.
MTV UK's annual campaign to promote some of the best new music, sponsored by Emporio Armani Diamonds, needed a stage build with enough visual drama to match the energy of the show and the glamour of its sponsor. The event was held at the Islington Assembly Hall in London.
Elport dmg designed and built the steel frame that supported seven 55-inch HD LCD screens, edging the whole structure in VidiFlex, Elport's flexible video LED strip product. The LED edging highlighted the frame and intensified a diamond-like appearance across the stage, tying the visual design directly to the Emporio Armani Diamonds sponsorship.
As a further feature, the team added a large power and control inlet pipe, also built from VidiFlex, creating the effect of pulsing power flowing into the stage. Beyond the stage itself, the brief extended to the building's exterior: Elport delivered projection-based 3D mapping on the front entrance of the Islington Assembly Hall, extending the visual experience from the moment guests arrived.
Together, the steel-framed screen stage, LED edging and 3D-mapped entrance gave MTV's campaign a distinctive, sponsor-aligned identity that carried through from the street to the stage.
ADDITIONAL VIDEOS
PROJECT GALLERY
